In celebration of both BIGSOUND 2024 and the Sweet Relief Festival, Hotel X made waves with an exciting activation that captured the vibrant spirit of these music industry partnerships. Nestled in the heart of the action, the hotel’s lobby transformed into a creative hub, inviting guests and music lovers to immerse themselves in a unique experience.

This year, Hotel X partnered with Valley Ink and Allpress Coffee to create a memorable atmosphere for festival attendees. Guests were greeted not only by the warm ambiance of the lobby but also by the tantalizing aroma of freshly brewed coffee from Allpress. As a renowned coffee roaster, Allpress served rich, aromatic blends that invigorated the senses—perfect for fueling the excitement of the festivals.

Adding to the allure, guests enjoyed complimentary tattoos courtesy of Valley Ink. Known for its talented artists, the local tattoo studio brought creativity and craftsmanship to every design. Whether first-timers or seasoned tattoo enthusiasts, participants seized the opportunity to express their love for music and art in a personal way. Each tattoo became a lasting memento of their experience at BIGSOUND and Sweet Relief, celebrating not just their passion for music but also the community that surrounds it.

The Hotel X lobby became a vibrant gathering spot where music lovers connected, relaxed, and celebrated creativity. With free tattoos and excellent coffee, it was not just a place to stay; it was a central part of the BIGSOUND and Sweet Relief communities.